Mondragon’s new PR video

Mondragon, the family of co-operatives which have developed from their Basque homelands into a worldwide set of businesses, have a new promotional video out.  But do you know what? I’m a little disappointed. The video could have been made by almost any multinational, looking to promote itself. There’s only tangential mention of co-operation or worker engagement (and is it my imagination or does the video seem to suggest that it’s a man’s world in Mondragon?). A slight sense of a lost opportunity.

2 thoughts on “Mondragon’s new PR video

  1. Thanks for the post! I see your point about a corporate-like video. But at the same time, I’m glad to see it produced to get mainstream attention — assuming Mondragon isn’t losing its cooperative principles. Your right that cooperative principles could have probably been promoted more. It’s a good discussion: how to promote cooperative businesses.

  2. Maybe the problem for making a global cooperativist narrative of MCC is that, if you take MCC globally it is not a cooperative: Chinese, Mexican, Polish, Moroccian or Brazilian workers are not partners, don’t take part in property. So, you could make a cooperativist narrative of Mondragon in the Basque Country or in Spain, but not globally and this video put its stress in MCC as a global scale business.


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